Congratulations, you’re in the secret world of mystery shopping! You’ve gathered all the juicy details, and now it’s time to put them into a report that businesses will love. Here’s the easy guide to making your report shine.

Know Your Mission

Think of your report as a flashlight in a dark room. It’s meant to show businesses what’s working and what’s not. Your job is to be the eyes and ears of customers. Tell the good and the bad to help businesses improve.

Tell the Full Story

Don’t just say things were good – tell us why. Give us the specifics. Did they greet you with a smile? Did they know about their products? The more details you give, the better your report will be.

Stay Neutral

While it’s important to share your personal experience, remember to remain objective. Avoid letting your personal preferences or biases influence your report. Instead, focus on the facts and observable behaviors. For example, instead of saying ‘I didn’t like the décor’, you could say ‘the décor was outdated, with peeling wallpaper and faded colors’.

Keep it Simple and Organized

Your report should follow a logical structure, making it easy for the reader to understand.  Finally, conclude with a summary of your overall experience and any recommendations for improvement. Think of your report like a recipe. Start with the basics: start with an overview of your visit, including the date, time, and location. Then, detail your experience from start to finish, following the order of events. Finish with a quick summary and any suggestions for making things better

Check Before You Submit

Give your report a final look-over.  Check for any spelling or grammar mistakes, and ensure that your report is clear and easy to understand. Remember: it must show you’re a pro mystery shopper.

You’re the Expert

Writing a great mystery shopping report isn’t tough. It’s all about sharing what you found, so businesses can get better at treating customers like royalty. Use these tips, and you’ll be a report-writing superstar in no time!