How does basketball fit into your everyday life?
Whether you never miss a game, follow your favorite players, or enjoy discussing the latest matchups with friends, your perspective matters. Basketball fans are invited to participate in an 8-day online diary study exploring sports-viewing habits, fan experiences, and engagement with the game. Qualified participants who complete the study will receive $125, and some may be invited to a 60-minute virtual follow-up interview in late July for an additional $125. Interested? Sign up and take the survey to see if you qualify!
Focus Group on Basketball